Today, The Ozone Project – the UK’s leading digital advertising platform built for brands by publishers – has announced a new partnership with Asian Media Group. This new relationship will see the group’s consumer websites become part of Ozone’s media portfolio, while at the same time utilising Ozone’s unique publisher-built technology and expertise to grow total digital revenues for Asian Media Group.

The inclusion of Asian Media Group’s highly-regarded consumer brands within the premium publisher alliance reinforces Ozone’s positioning as an easy way for advertisers to reach scaled, diverse audiences across the UK’s online population. With well-known and loved websites including Eastern Eye, Garavi Gujarat and Asian Times, the group offers an additional breadth of audience to the Ozone proposition, particularly from multi-generation households, Asian women, NextGen readers and graduates.

In addition to joining the media alliance, Asian Media Group has also engaged Ozone’s Publisher Services to optimise the group’s advertising technology in a way that makes it easier for premium publishers to maximise their digital revenues. Thanks to its cross-publisher expertise, Ozone has created a range of publisher-built products and services designed to capture more value – while also creating more asset controls – for premium content creators. Specifically, the group will leverage Ozone’s Biddable Management service, a high-touch operation providing centralised management of all inventory and data monetisation not directly sold by Asian Media Group’s in-house team.

Asian Media Group is renowned for their relentless focus on serving their readers, giving them a voice and creating a fairer and more equitable society. Through their award-winning investigative journalism, AMG’s titles have tackled issues of racism, bullying and harassment at work, and addressing health inequalities amongst ethnic minorities. As a core element of Ozone’s premium positioning, Asian Media Group’s editorial responsibility and integrity is firmly in line with that shared by other publishers in the alliance; including News UK, The Telegraph, The Guardian, Reach plc., The Independent, Stylist, HELLO! and the most recent new partners, BuzzFeed UK and HuffPost UK.

Additionally, every new publisher joining the publisher alliance adds greater depth to the insight and activation capabilities of the Ozone platform. Offering a unique, single view of reader behaviour across all of its titles, Ozone helps brands reach their audiences in context-rich environments, through behavioural targeting and other methods not reliant on third-party cookies.

Danny Spears, Chief Operating Officer, The Ozone Project said,  “Welcoming Asian Media Group into the Ozone family is exciting from many different angles. Not only does this underline Ozone’s role as a haven for premium publishers of all shapes, sizes and guises, it also clearly demonstrates our wider purpose of ensuring advertising investment flows to those publishers who play an incredibly important role in informing, educating and entertaining both society at large, and within communities. From a broader Publisher Services perspective, we’re very keen to start working with the AMG team on so many different levels, all with the aim of securing more investment for this incredibly important publisher group.”

Aditya K Solanki, Director – 3rd Generation of the family business – at Asian Media Group said, “We are thrilled to be working with The Ozone Project to introduce our consumer media brands into their portfolio, and this new partnership will allow us to benefit from Ozone’s publisher technical know-how and their expertise in working with other premium publishers. We look forward to seeing the full impact of working with their Publisher Services team, reinventing our advertising technology set-up, and delivering more revenue into the business to fund the editorial content that is loved and trusted by our readers.”