Last week, Mel Stride – the Work and Pensions Secretary – moved to reassure retirees that the pension triple lock is here to stay and would be a key commitment in the next Conservative manifesto.

It was suggested that younger generations may have to wait until the age of 70 (at least) to claim their state dues, while at the same time a new report from the industry body – the Pension & Lifetime Savings Authority – pointed to a growing divide between pension poverty and pension prosperity.

Pension news drives readers’ future planning

• +83% weekly page view growth for Retirement content: Over the past seven days, we have seen a significant increase in both page views (+83%) and unique users (+80%) of Retirement content. Ironically, it is the most significant driver of Careers content as readers of all ages check the impact of changes on their pockets.

• +61% growth in overall financial planning: Although page views for the Personal Finance category dropped -10% week on week, the sub topics of Financial Planning (+61%) and Savings content (+16%) saw significant rises as readers sought specific information on what Retirement could look like for them.

• Looking ahead: The Autumn budget will be a key Personal Finance focus – Kwasi Kwarteng’s 2022 budget boosted daily page views by +43% and Rishi Sunak’s 2021 statement increased weekly views by +85% – especially in Financial Assistance, Personal Taxes and Savings content.

Take Action

• Significant political announcements will often have a ripple effect across different content areas. Events such as the twice yearly budget, interest rate increases or last years’ energy cap discussions all drive engagement with readers looking to optimise their personal finances.

About Reading the Nation

Reading the Nation will connect you to our broadcast-scale audience – who we see across the Ozone platform in their millions day-in-day-out – to unearth insights into their habits and behaviours when topics start to trend or big stories break.

Check out previous issues of Reading the Nation below: