Last week, two of the year’s biggest evenings – Halloween and Bonfire Night – fired up reader interest in the editorial produced by our premium publishers about them.

In the seven days to the 5th of November, more than 41m page views for our Events & Attractions category, which features a plethora of related content topics, were +35% higher than the 2023 average.

As the golden quarter continues, more growth for the category is on the way with December – driven by festive celebrations and NYE – expected to be the biggest month of the year.

Autumn’s biggest nights fire up Events & Attractions

• 162.6m page views in October: Last month, Events & Attractions page views hit a high for the year on increased interest in half term, Halloween and Bonfire Night. More than 162m page views grew by +19% month on month and were more than a fifth higher than the 2023 monthly average.

• +20% category growth annually: Engagement with Events & Attractions, our eight biggest category this year, has grown annually. More than 130bn page views in the year to date are up +20% vs. the same period in 2022. The Coronation, Eurovision and sporting tournaments have all driven interest.

• Topic trends: October saw engagement with the Conferences (5.4x), Party Supplies (4.2x), Religious Events (+85%), National Holidays (+76%) and Sporting Events (+71%) topics grow on political party conferences, Halloween, Diwali and Christmas planning, half term and the Rugby World Cup.

Take Action

• Take action: Our 35m-strong audience of events fans will continue to research the perfect celebrations to attend as the golden quarter continues – and our premium publisher editorial will be there to help. Expect even more category growth as 203m+ Events & Attractions page views in December last year was two-thirds higher than the 2022 average.

About Reading the Nation

Reading the Nation will connect you to our broadcast-scale audience – who we see across the Ozone platform in their millions day-in-day-out – to unearth insights into their habits and behaviours when topics start to trend or big stories break.

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