Last week, cash conscious Brits weighed up the pros and cons of two events that can affect the health of their finances.

First up on Wednesday, the UK Chancellor Jeremy Hunt announced the Government’s autumn statement. Featuring a raft of fiscal policy changes that could leave Brits better off, reader engagement with related content, such as Careers and Personal Finance, grew.

Then, later that week, Black Friday offered shopping savvy consumers the chance to cash in on brand and retailer offers to bag themselves, or their loved ones, a deal on an early Christmas present.

Savvy shopping Brits still show love for mega sales

• 10-fold increase: While the cost of living still remains high, mega sales offer savvy shopping Brits a wide range of deals and discounts, which our publishers will editorialise. In November, Sales & Promotions page views were 10x higher month on month and up +20% annually.

• +34% growth: Overall reader engagement with Shopping category content grew by more than a third in November. As well as Sales & Promotions growth, the Christmas Shopping and Gifting topics both more than doubled and Grocery Shopping increased by almost two thirds.

• Looking ahead: We expect to see further engagement growth for our Christmas Shopping and Gifting content topics as we get closer to the big day. Last year, the two festive favourites saw monthly page views double in December, with the two weeks before the 25th key for last-minute shoppers.

Take Action

• Our December deadline to set campaigns live over the Christmas and New Year period may be approaching, but it’s never too late to activate with Ozone. Reach more than 35m Christmas Shoppers using a combination of our custom and seasonal audience segments.

About Reading the Nation

Reading the Nation will connect you to our broadcast-scale audience – who we see across the Ozone platform in their millions day-in-day-out – to unearth insights into their habits and behaviours when topics start to trend or big stories break.

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