Planning ahead for 2024
It’s here. Planning Ahead for 2024 with Reading the Nation has arrived. It’s our third annual guide to what our nationwide audience – of more than 40m online consumers (source: Ipsos Iris) – is reading across the premium web and it’s packed with content. Created to showcase the sheer scale and value of our unique first-party data, the guide provides insight into the seasonal and topical events driving reader engagement with content across the Ozone platform.
A guide to the guide
This year’s guide is a little different to our previous periodicals as we are using our unique data and insight to look forward.
For example, from reader engagement growth in the first half of the year for Healthy Living and Personal Finance, as health and wealth resets in January turn into longer-term habits, to growing interest in Travel and Events & Attractions from spring to summer, we’ve mapped out the categories and content where online audiences are more likely to be found.
Coming up in the second half of 2024, we’ve got the Euros and the Paris Olympic and Paralympic Games to enjoy plus many more events and occasions to celebrate. See our summer of sport insights here, our Olympics PMP package here and our H2 2024 planner here.
Chapter breakdown
Illustrated charts
Here’s where the main focus is on where reader engagement can be expected to grow based on what we’ve seen in the past three years as a result of seasonality.
It features an illustrated charts highlighting the notable categories and topics that grow.
What to expect this month in 2024
Complementing each chart is commentary analysing the key content areas and topics where reader engagement is expected to grow.
A ‘take action’ call out box features a suggested activation recommendation for campaign planners.
What happened this month in 2023
This is where we retrospectively look back to highlight the topical events, occurrences and occasions in 2023 that drove reader interest. It’s not a forecast, it’s a snapshot in time and the data points used show month-on-month engagement growth only.
The section is illustrated by screenshots of 2023 publisher pages, framed in digital devices, that relate to either the seasonality or topical events mentioned in the monthly write ups.
Calendar for 2024 planning
The book’s smart layout now incorporates a monthly calendar featuring the key events scheduled to take place throughout 2024.
From sporting events and special occasions to bank holidays and more, the monthly calendar is a reminder of what’s coming up and why Ozone should be considered as part of campaign plans.
Get your FREE copy
Your FREE digital copy of Planning ahead for 2024 with Reading the Nation can be downloaded now using the button link below. If you’d like to request a printed copy of the guide, please speak to your Ozone agency sales representative or contact the team by emailing [email protected]
