Shocks? Check. Explosions? Check. Love triangles? Check. EastEnders’ 40th-anniversary celebration delivered high drama, with a live interactive episode igniting reader engagement with Television content on Ozone’s premium audience platform.
Topical News
Engagement with Television on our premium audience platform blew up last week as soap fans celebrated the 40th anniversary of EastEnders. The category grew +29%, with page views for the Soap TV topic up 2.3x, as a live episode of the show featured shocks, deaths, explosions and a viewer vote to decide the outcome of a love triangle storyline.
Awards season continued last week with the BAFTA Film Awards and Screen Actors Guild Awards. Movies content saw double-digit page view growth, while engagement with the Awards Shows topic (from the Events & Attractions category) rose by over +20%.
Elsewhere, interest in ticket discounts during London Theatre Week boosted the Theatre topic in Arts & Culture by +19%.
Seasonal Events
The March 1 release of the new ‘25’ car registration plates drove a more than +20% increase in page views for Automotive content. Interest in Auto Styles and Auto Type surged by over half, fueled by a 2.6x rise in Saloon Car page views and a 29% boost in EV engagement.
Fashionable February continued at London Fashion Week last week. Style & Fashion growth was bolstered by the Fashion Trends (+78%) and Designer Clothing (+26%) topics.
