From a day at the Cheltenham races to the Magpies’ moment of glory at Wembley, a surge in interest in sporting spectacles and successes drove increased online reader engagement with Sport on Ozone’s premium audience platform last week.
Seasonal Events
Last week, a surge in seasonal sporting events drove a +14% rise in Sport engagement on Ozone’s premium audience platform, reaching nearly 90m category page views. Key contributors included Horse Racing/Cheltenham (7x), Formula 1/Australian GP (+91%), Tennis/Indian Wells (+48%), Rugby/Six Nations (+32%), Golf/Players Championship (+12%) and Football/Carabao Cup (+3%).
Related growth was also seen in Gaming (2.3x), Sport TV (+28%), Bars & Restaurants (+12%), and Sporting Events (+6%).
Topical News
Pets page views rose +39% over the past week, staying high after Italian whippet Miuccia won Best in Show at Crufts.
Proposed UK Government plans to freeze some disability benefits in line with inflation drove Government Support & Welfare page views up 2.3x. As a result, overall Personal Finance engagement rose by +23%, with further growth due as interest in the Chancellor’s Spring Statement intensifies.
Also linked to upcoming fiscal policy changes, the Careers category grew by +27%. Retirement topic page views rose +43%, driven by growing interest in April’s impending State Pension increase, which – this year – aligns with the annual rise in average weekly earnings.
