It’s been a week of events! The Met Gala kicked things off on Monday, driving a surge in Style & Fashion content, while Sunday’s BAFTA TV Awards gave a strong boost to Awards Show interest. Looking ahead, the Eurovision Song Contest is already making waves- Music & Audio content is on the rise, with even greater growth expected as the event draws closer.
The announcement of Pope Leo XIV has sparked a sharp increase in Religion & Spirituality content. Meanwhile, Rugby related content is also climbing the ranks.
Topical News
With Eurovision just around the corner, Music & Audio page views surged +33% last week as fans prepare for the musical extravaganza!
Billowing white smoke on Thursday signalled the announcement of Pope Leo XIV, sending Religion & Spirituality page views soaring by a divine 2.3x!
The Bank of England’s has cut interest rates, causing a +30% spike in Interest Rates page views, influencing a +6% increase in Property page views as mortgage owners explored how these changes affect them.The British & Irish Lions’ team announcement for their Australian Rugby tour boosted Rugby page views by +19%, as the Lions get ready to scrum down under.
Seasonal News
Last week’s Met Gala turned heads, boosting Style & Fashion page views by +10% as fans searched for their favourite celeb looks.
Sunday’s BAFTA TV Awards also sparked a +25% rise in Awards Shows views as readers checked out which shows took home the gold.
It’s the start of Mental Health Awareness Week, with Wellness content soaring +25% as readers look to reconnect and prioritise self-care.
Shoppers are getting summer-ready, with Spring Sales driving a +59% boost in Sales & Promotions content.
And with sunshine continuing across the UK, Events & Attractions are up +8%, while Amusements & Theme Parks rocketed 2.3x ahead reopening in time for May half term!
