After launching Premium World last year, we’ve helped multiple advertisers reach bespoke audiences at international scale. By combining Ozone’s deep publisher expertise with digital excellence, Premium World delivers impactful campaigns through hand-selected domestic publishers in local languages – unlocking meaningful reach and connection across global markets.
This month, we’re spotlighting two of our travel clients who’ve taken their campaigns to new heights with Premium World.
Flying High in Europe
This leading European airline soared with Ozone in their recent campaign. With a focus on deal-seeking travellers, the campaign delivered an impressive 1.7m impressions across 59 local-language publishers, tapping into highly engaged travel audiences.
The results spoke for themselves – click-through rates doubled the IAB benchmark in Italy, and in Spain, they flew 80% above the standard.
Now that’s what we call a smooth landing!
Charting a New Course in the US Market
Our second travel client – a prestigious flag carrier – made their North American debut with Ozone’s Premium World, aiming to reach high-value travel and business audiences in style. Running Premium Web Video across a curated mix of owned-and-operated and trusted partner publishers (including MSN, The Washington Post and The Atlantic) the campaign focused on two key designated market areas in New York and Los Angeles.
The results? First class.
In Los Angeles, Pre-Roll formats outperformed expectations, flying 10% above VTR benchmarks and delivering a 6.7% boost in Brand Lift, driven by key upper-funnel metrics like Consideration and Preference. Meanwhile, over in New York, In-Banner video formats truly took off, achieving a 77% increase in VTR over benchmark and a 6.1% lift in brand perception.
A stellar performance from take-off to touchdown – proving Premium World’s power to deliver lift-off for brands on both sides of the Atlantic.
