A sizzling UK heatwave had Brits searching for ways to stay cool, while Royal Ascot brought glamour and excitement. Glastonbury buzz has peaked as festival-goers prepped their outfits and essentials. Meanwhile, a record-breaking EuroMillions win sparked a nationwide case of jackpot fever.
Topical News
Brits braced themselves for heat last week as temperatures soared, driving a sizzling +59% surge in Weather page views as audiences across Ozone’s Audience Connection Platform sought out tips on staying cool during the heatwave.
The sunshine lured people outdoors, sparking an +11% rise in Food & Drink. In typical Brit fashion, the heat got the drinks flowing, with Alcoholic Drinks bubbling up by +45%.
However, the heat proved too much for the UK’s infrastructure, sparking travel chaos as some rail passengers were evacuated, driving a +14% rise in Railway Travel page views.
Elsewhere, cooling UK property prices, as the Bank of England held interest rates, sparked a +23% rise in Property page views, with Buying & Selling interest soaring +78% amid shifting market demand.
Finally, a staggering £208 million EuroMillions jackpot win made headlines last week, sending excitement – and Lottery & Scratchcard page views – soaring by +44%.
Seasonal News
The iconic Royal Ascot took place last week, sending engagement with Horse Racing content galloping 9x higher. Betting & Gaming page views also jumped by 66% as online readers eagerly placed their bets.
True to tradition, attendees embraced the race-day dress code with flair. Women’s Hats & Scarves skyrocketed by an eye-catching 20.4x as readers searched for the perfect statement headwear.
Style & Fashion has resultantly seen a +27% boost, further fuelled by festival-goers prepping their outfits for Glastonbury, which kicks off this week. Meanwhile, the scramble for last-minute essentials has driven a +57% spike in Camping page views.
The summer of sport continues, with Sport seeing a +2% increase. But it’s been a tough weekend for fans. The British & Irish Lions got off to a rocky start in their Australian tour warm-ups with a defeat to Argentina, sparking a +31% surge in Rugby page views. Meanwhile, England’s loss to India in the World Test drove a +27% uplift in Cricket.
