Memorial Day’s impact on online engagement, boosting Food & Drink and Shopping content, features is our latest States of Connection, for May 26-June 1. Other highlights include increased interest in Automotive and Business & Finance topics, alongside a surge in Sports content.
Topical Headlines
Last week, there was related interest in Automotive and Business & Finance content categories, with page view growth last week of 32% and 15% respectively, fueled by Elon Musk’s exit as ‘special government employee’ in the Trump administration. Musk’s time leading DOGE, the Department for Government Efficiency, has been turbulent. While President Trump praised his “fantastic job” in government, Musk has been less complimentary about the President’s ‘One Big Beautiful Bill Act,’ describing it as a “disgusting abomination.” Elsewhere, Musk’s other business interests have taken a hit, with Tesla sales – particularly in Europe – sliding.
Sports content category engagement grew by 17% last week. In topical sports, Los Angeles FC’s 2-1 win over Club América in a FIFA Club World Cup qualifying playoff match over the weekend sparked a 22% week-over-week increase in Soccer engagement. The FIFA-organized tournament kicks off Sunday, June 15, at venues across the U.S. Paris Saint-Germain – the newly crowned UEFA Champions League title holders – will be among the 32 international club teams competing.
Seasonal Occasions
Memorial Day celebrations and sales drove a boost in engagement with Food & Drink and Shopping content categories last week. Page views jumped 43% and 35%, respectively, fueled by interest in Alcoholic Beverages (+64%), Cooking (+34%), Grocery Shopping (8x) and Sales & Promotions (2.4x) content. Related interest in Memorial Day – the unofficial start of the summer for millions of Americans – drove National & Civic Holidays page views to 2.3x higher growth week on week. The increase, in turn, boosted Events & Attractions content category engagement, with a 17% week-over-week rise as Americans sought out things to do to fill the extra time away from work over the long weekend.
Meanwhile, more seasonal sports and with Auto Racing, the Nashville Superspeedway Cup Series Cracker Barrel 400 sparked a 3.8x surge in NASCAR page views, while interest in the Spanish Grand Prix fueled a 96% week-over-week increase in Formula 1 page views. Elsewhere, interest in the French Open aced Tennis content engagement with page views rising by 21% as the Grand Slam ATP tournament began.
About States of Connection
States of Connection: Ozone’s new update for U.S. advertising agencies.
This regular briefing provides the latest insights from Ozone’s Living Audience Intelligence, directly from our Audience Connection Platform. You’ll get timely highlights on trending topical headlines and seasonal occasions driving user engagement from our audience-first, quality media partners over the last week.
We aim to provide you with the Connection Advantage by showcasing the relevant data and scalable reach we offer to enhance your digital advertising strategies.