The countdown to Christmas has begun, with Shopping engagement climbing as people hunt for early gift ideas and festive content on the rise. Supermarkets unveiling their Christmas ranges gave Food & Drink a lift, while healthy cooking picked up as readers look to balance indulgence with good habits. University students gearing up for the autumn term kept Education in focus, and the 77th Emmy Awards added a splash of glamour as Netflix’s Adolescence swept the stage.
Topical Headlines
A week after Angela Rayner’s resignation, Lord Mandelson, the UK Ambassador to the US, has been sacked following revelations about his past friendships. These changes to senior government have seen Politics boost 10%, with Foreign Policy up 2.3x, as Brits read up on what these changes mean.
Last week’s London tube strikes caused chaos for commuters across the capital. Following these strikes, the Unions page views continue to rise, up 28%.
In entertainment news, the 77th Emmy Awards lit up the stage last night. The biggest spotlight fell on Netflix’s smash hit Adolescence, which swept multiple categories. Among its wins was a history-making moment for Owen Cooper, who became the youngest male Emmy winner ever. Interest in the ceremony has surged, with readership for Award Show content rising 2.2x as audiences rushed to see whether their favourite stars and series took home the gold.
It’s been a heavy week of hard news in the US and the UK following the shooting of American political activist Charlie Kirk on Wednesday, and the nationalist ‘Unite the UK’ rally, which took place in London on Saturday.
Seasonal Events
Tomorrow marks 100 days to Christmas, and audiences across the Ozone platform are starting to feel it! Engagement with the Shopping category has seen a 16% week-on-week boost, and Christmas Shopping content has seen a festive 2.5x page view surge as Brits catch up on this year’s top gifts for the months ahead.
The end of summer is being felt around the nation, and as a new season of clothing enters the market, end-of-summer sales are lighting up the space, with Sales & Promotions skyrocketing a savvy 54%.
Food & Drink has risen 5% as supermarkets and grocers unveil their eagerly awaited Christmas ranges. With colder months drawing in and Bake Off back on the telly, Brits are preparing to cosy up indoors. Desserts & Baking has surged by 21% as a result. For many, the coming weeks are a chance to lock in healthy habits before the Christmas indulgence, making Healthy Cooking & Eating more of a priority, with interest climbing 2.6x as Brits reset after a summer of excess.
Over in Education, university students are preparing to go back to school as the start of the autumn term nears. University Life has surged 9.6x and University Education 2.4x as parents and students read up on what to expect in the new school year.
Looking ahead with Ozone’s audiences
Reach audiences beyond the runway with Ozone Style & Fashion. Tap into Ozone’s Style & Fashion editorial to engage highly active fashion enthusiasts during the peak of the Fashion Week period.
With intense coverage of runway shows, street style, and designer collaborations, brands have the perfect opportunity to broadcast their message far and wide. Partner with Ozone to connect with a highly motivated, inspiration seeking audiences.
Key Dates:
- New York Fashion Week: September 11-16+14%, Fashion PV growth vs H2 average
- London Fashion Week: September 18-22 , +9% Fashion PV growth vs H2 average
- Milan Fashion Week: September 23-29, +11% Fashion PV growth vs H2 average
