PREMIUM
AUDIENCE ID
Unlock more value from your audience connections
Ozone’s Premium Audience ID is a privacy-centric identity solution that boosts addressability and maximises revenue for all. This ensures a stronger, more sustainable digital advertising ecosystem – even as third-party cookies diminish.
Built for connection with privacy in mind
Built on a proprietary audience graph, Premium Audience ID is a sophisticated, easy-to-use solution crafted from unique publisher data signals that prioritise consumer privacy.
Our deterministic data approach includes first-party cookies, household data from IP addresses, hashed emails and other consented publisher user data.
Premium Audience ID benefits
Powered by the Ozone ID graph, our leading identity solution excels in the crucial areas of reach, stability and uniqueness. Where other identifiers may fall short, Premium Audience ID is robust and comprehensive, delivering exact measurement, precise frequency capping, accurate attribution and effective optimisation across campaigns.
Premium Audience ID seamlessly integrates with buyer and ad partner systems for smooth campaign activation. Publishers maintain control over their IP to prevent data leakage, ensuring their data never leaves the secure Ozone platform.
Performance and results
Ozone’s Premium Audience ID consistently delivers exceptional performance across critical metrics.
Reach
Premium Audience ID achieves exceptional reach by leveraging privacy-compliant, first-party signals directly from publishers.
Achieves an impressive overall coverage of 85%, with strong regional performance: 87% in the UK, 82% in the U.S. and 88% in the rest of the world.
This addressability has been independently verified by PwC’s Premium Web Methodology study.
Stability
Stability is equal to that of traditional cookies, with comparable decay rates but significantly higher coverage.
Boasts a favourable 30-day decay rate of 69%, indicating strong stability and persistence. This significantly outperforms PubCID’s 93% decay rate, offering a more valuable, consistent ID.
Unique scale
Uniqueness accurately distinguish individual users and devices, even within the same household, making it a precise tool for targeting and engagement.
Approximately 310m unique users observed globally in the last 30 days, demonstrating massive, global scale and reach across the Premium Audience ID.
We flex to meet your needs
Whatever your business requires, we’re here to drive positive growth. Through premium demand, publisher-focused products or best-in-class operational, technical, and analytical support, our goal remains consistent: to put buyers, publishers and ad partners in control, ensuring the connections you create get the value they deserve.
