We’re thrilled to share that Ozone has been shortlisted for the ‘Excellence: Trust in Media’ category at the The Media Leader UK Awards 2025.
Trust and transparency have always been at the heart of our business – values reflected in the relationships we build with agencies, brands and publishers. It’s this that led us to commission PwC to independently audit our business and prove what we say we do, is actually what we do.
The resultant ‘Premium Web Methodology’ is a groundbreaking study. This six-month review inspected all aspects of our operations, with PWC’s findings confirming:
- Usage rights: Ozone correctly contracts with publishers for data use.
- Consent: All relevant consumer data used by Ozone has explicit audience consent.
- Addressability: Ozone is ready for a post-cookie era, with 83% of users addressable across sampled browsers and publishers.
- Measurement: The ‘Always On Measurement’ methodology used to measure incremental publisher value from Ozone was validated as accurate and robust.
- Segmentation: Ozone’s contextual segments are accurate 99% of the time; with behavioural segments correctly created.
- Data protections: The safeguards implemented by Ozone prevent third parties from accessing or misusing data signals outside the platform.
At Ozone, excellence in trust means building a future-proof, sustainable media ecosystem where publishers thrive, brands achieve meaningful outcomes and consumer data is respected. A huge thank you to our partners and team for helping us champion a more trusted future for digital media.
