A stellar week across Ozone’s platform, as Hollywood, music and nostalgia drove strong engagement. Spider-Man swung back into cinemas ans Ariana Grande dropped her latest album. Meanwhile, the Edinburgh Fringe got underway, the Commonwealth Games bowed out in style, and families headed off for their summer holidays – keeping Travel, Books and Shopping in the summer heat.
Topical News
It’s been a blockbuster summer for Hollywood’s favourite couple – just weeks after The Odyssey dominated the box office, Tom Holland and Zendaya have returned to cinemas in Spider-Man: Brand New Day. The latest Marvel release has swung Film up 12%, driven by Action & Adventure Films, up 24%. The pair have also pushed Celebrity Relationships up 4%, while Comic Books have climbed 15% as fans revisit the stories behind the latest instalment.
The death of George Henderson, the puppeteer behind Rainbow’s iconic Zippy, prompted tributes across the UK. As a result, Television has rose 10%, driven by 9.2x growth for Children’s Television. Additionally, Obituaries rose 37% as audiences looked back on one of Britain’s best-loved children’s programmes.
Over in Music & Audio, Ariana Grande’s latest album, Petal, has category engagement up a rhythmic 4%. As fans catch up on her latest album following her announcing she will be step back from the public eye.
Finally, the Perseid meteor shower peaks next week, and stargazers are already looking to the skies in anticipation. As a result, Space/Astronomy has rocketed 43% as Brits read up on where and when to catch one of the year’s biggest celestial displays.
Seasonal Events
The Edinburgh Fringe starts this week, bringing the world’s biggest arts festival back to Scotland. As audiences look ahead to thousands of performances, Theatre has taken centre stage with an 8% uplift. Dance has stepped up 40%, while Comedy Events have delivered the biggest laugh, up 83% as Brits follow this years event. We can expect continued growth across the next 25 days of festivities.
The Commonwealth Games came to a close on Sunday after 11 days of competition in Glasgow. The final weekend saw Athletics race up 4x, while Track & Field lifted 9% as Brits caught up on the closing events and medal table
With schools across the UK now broken up for summer, families are gearing up for holidays both at home and abroad. As a result, Travel has flown up 2%, with Seaside Resorts rising 20% and Travel Accessories packed up 29%.
As Brits look for poolside reads, Books & Literature has surged 8%, with Bestsellers bumping up 40% Shopping, up 2%, is also feeling the summer heat as readers hunt for last minute summer bits, pushing Sales & Promotions up 4% and Holiday Shopping up 3%.
