A week of shopping, culture and seasonal moments drove strong engagement across Ozone’s platform. Amazon’s Prime Big Deal Days got the golden quarter off to a flying start, while Halloween, half term and World Mental Health Day kept lifestyle and family content ticking along nicely.
Topical News
Amazon’s Prime Big Deal Days kicked off the golden quarter’s biggest shopping events last week, as Brits hunted for bargains across Consumer Electronics, up an electric 12%, Household Supplies, bubbling up 8%, and Home Appliances, which surged 40%. Perfume also soared 2.2x as shoppers made the most of the discounts. With Black Friday just around the corner, we can expect further Shopping engagement throughout November.
Books & Literature has turned the page with a 38% uplift. Super Thursday, the biggest publishing day of the year, brought a wave of new releases to shelves, while the Nobel Prize in Literature added to the week’s literary headlines. Biographies has nearly doubled, up 96%, with Fiction rising 32% and Best-Sellers 23%.
As cold and flu season creeps in, Medical Health engagement has shot up 8%, with Vaccines surging 3x as this year’s NHS autumn vaccination programme continues. Medical Tests has also climbed 19%, while Diseases & Conditions is up 8% as Brits look for advice on staying well through the colder months.
Elsewhere in the health sector, Boots made headlines following news of its acquisition by Canada’s Weston family, helping lift Pharmaceutical Industry engagement 6%.
Seasonal Events
World Mental Health Day took place on Saturday. As Brits reflect on how to look after their mental wellbeing, Wellness engagement has risen 15% as a result.
Halloween is creeping closer, with spooky season already making its mark on Hobbies & Interests, up 9%. Paranormal Phenomena has spooked up 66% as Brits get into the Halloween spirit, while Party Supplies & Decorations has risen a further 5% this week as houses are spookified.
With October half term also just around the corner, Family & Relationships is up 13% as parents prepare for a week, or in some cases two, off school. Parenting is up 15% and Parenting Teens has surged 26%.
Elsewhere, Frieze London returns to the capital this week, bringing together galleries, artists and collectors. Ahead of its opening, Fine Art engagement has risen 7% as Brits look forward to the latest exhibitions and installations.
The BFI London Film Festival rolled out the red carpet last week, boosting Film engagement 15%. As fans caught up on the latest releases and highlights, Documentary Movies rose 35%, while Indie & Arthouse Movies climbed 17% and Drama Movies 16%. With the festival continuing until 18 October, there’s plenty more movie action to come.
