A dream campaign debut for our new Premium Only Video Pre-roll ad format delivered ‘reel’ results for our entertainment client including a strong 69.8% VTR for a 30-second long video creative.
Ozone, our agency partner and their client – a leading name in the world of entertainment – enjoyed a dream campaign debut with our new Premium Only Video Pre-roll format.
CLIENT BRIEF
The client wanted to interact with audiences of Pop Culture, Events & Attractions, and Art within contextually relevant areas. Objectives included raising brand awareness and engagement, trialling our new Premium Only Video Pre-roll format.
OUR SOLUTION
Our brand new Premium Only View Pre-roll video format was used to display the clients bold and distinctive campaign creatives, including a 30 second video.
The combination of our scaled platform – with a near universal reach of the nation’s internet users – and targeting capabilities would be critical in raising engagement more broadly.
Our targeting strategy included serving the campaign to audiences of Events & Attractions and readers of Pop Culture in contextually relevant areas of interest, such as those reading about Music Concerts and Art.
CAMPAIGN RESULTS
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Pre-roll launch partner : This leading entertainment client and their agency chose to collaborate with Ozone as launch partners for our new Premium Only Video Pre-roll format. The results delivered outperformed all expectations.
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69.8% VTR for a 30 second video: This pre-roll campaign achieved an incredible overall VTR score of 69.8% – a strong VTR performance for the campaign’s 30 second video creative.
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1.13% CTR overall: An overall CTR score of 1.13% finished far in excess of video benchmarks. A combination of pre-roll and outstream format also drove impressive viewability. These stellar levels of visibility and engagement are indicative of the campaign’s overwhelming success reaching the target audience.
Sources: Ozone
