Love Island’s winter run ended last week to once again boost reader engagement with our Television category.

By looking at the last two series of Love Island it’s fair to say the ITV2 show continues to seriously superheat page views for our Reality TV content by as much as 50% when its on the air.

Winter Love Island keeps Reality TV interest hot

• 118m Reality TV page views during the winter series: Love Island 2023’s nine-week winter run grew engagement with our Reality TV content topic by more than 50% vs. the same period a year ago, though the series didn’t air then. However, page views across the summer run were +50% higher than normal.

• +30% average page views for debut and finale weeks: Across the series, Reality TV page views hit the highest weekly growth rates in the debut and finale weeks. On average, this was +30% with interest is at its highest during these weeks as the Love Islanders are introduced and then the winners are announced.

• 4.9 average page views per reader during finale week: Reader Attention – the average number of page views per reader – for the Reality TV topic was +30% higher in the finale week compared to the debut week as users engaged with more related content about the show’s winners.

Take Action

• Our premium publishers extend the conversation about the nation’s favourite television, including Love Island, beyond the box by turning the must-watch into the must-read. Brands can amplify their TV reach using our What’s On TV audience segment of 27m+ telly addicts.

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Reading the Nation will connect you to our broadcast-scale audience – who we see across the Ozone platform in their millions day-in-day-out – to unearth insights into their habits and behaviours when topics start to trend or big stories break.

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