PREMIUM IS
OUR PASSION

Launched in the summer of 2018, Ozone is the technology and data-led digital advertising platform built for brands by the UK’s leading publishers. In what was a radical, historic and unprecedented move, Ozone was conceived through a strategic collaboration between News UK, Guardian Media Group, Telegraph Media Group and Reach plc.

As a digital advertising platform, our focus is twofold. Firstly, we are building a more sustainable future for ad-funded journalism, where diverse voices can be heard, a free information economy functions well, and the powerful are held to account. Secondly, we are creating a more sustainable future for digital advertising, where brands communicate with online communities at scale, in brand-safe, attentive, audience-first environments.

Our team is driven by a very clear mission – to power and empower the Premium Web, those online spaces people visit to be informed and entertained.

This means slightly different things to each of our different customer groups. For brands and their agencies, it means making it easy to reach highly engaged audiences – and deliver brilliant advertising outcomes – across audience-first websites. For our publisher partners, this means creating the tools they need to take greater control of their coveted inventory and data, hugely valuable in a first-party data driven world.

The resultant impact of this work should help create an even better online experience for consumers across the Premium Web.

We have four core values that form a golden thread across everything we do, with every single word of these debated, written and agreed on by the Ozone team.

Firstly, we believe that everyone can make a difference, that every single Ozoner’s input is needed and every single contribution is valued. Next, we believe together is the best way. As a business born from collaboration, team-working is part of our natural instinct to help. Thirdly, we believe it’s vital to be open, authentic and human, knowing positive progress comes from being transparent, telling it how it is, and keeping things simple.

Our final value is that we believe we can build a better future for our industry. This is intrinsically linked to our company mission, yet with the realisation that each and every one of us has a pivotal role to play in that.