Unlock even more of the Connection Advantage with Ozone
For years, Ozone’s audience scale, intelligence and creative capability have delivered real results for brands. Arc, our new performance-led outcomes capability, builds on that to unlock even more of the Connection Advantage we offer, by predicting not just who to reach, but the moment they’re ready to act.
Craig TuckGlobal Chief Revenue Officer, Ozone
“We’ve long talked about our platform delivering a Connection Advantage for brands, thanks to our incredible audience scale combined with depth of audience intelligence and brilliant creative capabilities. Arc allows us to apply those strengths to the performance-led outcomes an advertiser wants to achieve, predicting not just the right audience, but the right moment to drive action.”
Platform capabilities, built for the full funnel
Data
Ozone combines consented and compliant data with a deep understanding of the content people are consuming
Journey
Our latest innovation predicts where audiences are in their purchase journey, within a specific category
Timing
We can now identify not just who is most likely to deliver an outcome, but the moment they are most likely to do so
Delivery
The Arc model optimises campaign delivery towards these opportunities in real time, focusing investment where it matters most
Proving how trust converts
into action
Audiences are more likely to engage with, and buy from, brands they encounter in trusted environments than anywhere else online, as proven by our recent research in partnership with OnePoll.
Consumers reached across trusted, high-attention publisher environments in the UK and US
Net trust score for news, magazine and lifestyle sites, the only ad environment where trust beats distrust
Of UK adults have bought something, or moved a step closer, after seeing an ad on an editorial site
More people say a familiar brand’s ad on an editorial site builds trust than say it erodes it
Source: “Actions Speak Louder with Words”, Ozone and OnePoll, 2,000 UK adults, 12–18 August 2026
We drive more efficient donor conversions
Alzheimer’s Society, working with Medialab Group, needed proof that donations would actually follow from brand activity, not just impressions.
More donations per user reached
Return on ad spend
Lower cost per acquisition
Lookalike campaigns – one set up using Arc, the other a more standard setup – ran side-by-side throughout June.
“Alzheimer’s Society’s mission is to end the devastation of dementia. We raise public understanding of dementia’s severe impact, drive uptake of our support services, recruit volunteers, and leverage data-driven audience insights – and Ozone is a proven digital partner. Beyond reaching our audience in the trusted environments they rely on, the Arc performance innovation provides deeper intelligence and real-time optimisations to drive outcome-based KPIs, including efficient donor conversations.”
Jonathan StrongSenior Digital Marketing Manager, Alzheimer’s Society