Education lit up the week, with A-Level Results Day dominating attention and students gearing up for university life. Streaming fever surged as K-Pop Demon Hunters smashed records on Netflix, becoming its biggest animated release and sending its viral soundtrack into the global spotlight. Automotive interest accelerated ahead of September renewals, while sport roared back upon the return of it Premier League.
Topical Events
US President Trump’s efforts to pursue a peace deal for Ukraine with his Russian counterpart President Putin came to a head last week after their Alaskan summit. Foreign Policy content surged 2.4x, Heads of State rose 68%, and Politics climbed 7%. Ukrainian President Zelenskyy’s meeting with Keir Starmer at No. 10 also captured attention, further boosting these categories.
Over in film, K-Pop Demon Hunters has become Netflix’s second-most successful movie ever and its top animated film, breaking records across the board and boosting Children & Family Movies by 45%. The viral sensation isn’t only rewriting streaming history, its breakout songs have also climbed into the global Top 50, driving a 61% surge across Contemporary Pop / Pop/Top 40 page views.
It’s been another scorcher in the UK, with Brits making the most of the final weeks of summer. Weather page views climbed 19%, Amusement & Theme Parks soared 16% and Barbecues & Grilling firing up 15% as Brits sought out ways to enjoy the late summer sun.
Next month, the return of Strictly Come Dancing for it’s 23rd season continues to spark engagement, with Reality TV waltzing up 4% as fans catch up on this season’s cast.
Seasonal News
Education has surged 88% WoW off the back of A-Level Results Day last Thursday. With thousands of students receiving their results, Educational Assessment is up 2.8x. University Life has climbed 2x, with University Education soaring 2.4x as students plan their next steps. With GCSE Results Day this Thursday, expect these education trends look set to continue.
In turn, back-to-school season is nearly upon us, and students preparing for uni life have boosted Household Supplies (Shopping) by 3.4x as they prepare for life away from home. Meanwhile, 2025 graduates are taking their first steps into work, driving a 1% lift in Careers, with Job Fairs soaring 9.9x and Job Searches doubling as they hunt for open roles.
In other news, the Automotive category continues its steady growth ahead of the car registration renewal season in September, rising 1% as motorists get ready for the change. Interest in new vehicles has also lifted the Auto Type content topic by 21%.
Over in Sport, up 1% Wow, fans are rejoicing as the Premier League has returned. With excitement building for the new season of Football, Fantasy Sports has surged 3.7x as readers prepare their dream teams. Meanwhile, Golf content has surged 61% as fans prepare for the US Open in September.
Looking ahead with Ozone’s audiences
Reach 22.7m Back-to-School readers with Ozone’s Education and Parenting segments. Leverage Ozone’s Audience Connection Platform to engage highly active parents and students during peak engagement from August to September.
With A-Level and GCSE Results Day sparking major surges in education interest and the back-to-school season fuelling demand for children’s clothing and essentials, now is the ideal moment to refine your message and engage audiences ready to act.
Key Dates
- A-Level Results Day: 14th August, drove 2.4x University Education interest growth this year
- GCSE Results Day: 21st August, 75-100% Education page views growth
- Back to School: September 2024 drove +50% growth in Children’s Clothing page hits. We can expect to see similar growth this year.
