From celebrity controversies to programme premieres, a tonne of telly content drove engagement last week across Ozone’s audience-first platform.
And with the Easter break kicking off – and kids on holiday too – people were turning to Ozone partners to stay informed, inspired and entertained on their travels.
Topical News
It was a telly-tastic week across the UK with the launch of the new series of Black Mirror and Doctor Who – the latter boosting Sci-Fi TV page views by +48%. Meanwhile, the ejection of Mickey Rourke from the Celebrity Big Brother house drove +63% increase in Reality TV engagement. The overall Television growth of +14% was bolstered by Britain’s Got Talent news ahead of Saturday’s final audition episode.
With Easter holidays in full swing, news of a 24 hour air traffic control strike in Greece, boosted Travel Preparation & Advice content by +200%. Closer to home, blue skies across the UK led to Weather page views soaring by +19%, and Healthy Cooking & Eating page views – we’re starting to think summer! – rising by +163%.
Seasonal Events
For many, the Easter school break is the first big holiday of the year, reflected in the +48% growth in the Travelling with Kids topic. We also saw the Objects for Children topic rise by +45% as parents seek ways to keep their little ones entertained.
With Easter celebrations fast approaching, engagement with the Religion & Spirituality category increased by +11%. Within that, Vaisakhi – the start of the Sikh New Year – boosted Sikhism page views by more than ten-fold.
