Shopping has soared this past week with Amazon’s Big Deals Day, as Brits hunted for bargains and stocked up on beauty favourites. Literary season kept readers inspired with the Cheltenham Literature Festival in full swing, while Home & Garden content bloomed as households embraced autumn décor and Halloween prep.
Topical News
The death of actress Diane Keaton over the weekend has left film fans shocked, as heartfelt tributes poured in for the beloved Godfather star. Interest in Movies has risen by 8%, with Crime & Mystery content surging 3.2x, Drama 2.6x and Comedy 2x, as audiences revisit Keaton’s remarkable legacy. Engagement with Obituaries content has also increased 2.4x.
Amazon’s Big Deals Day last week saw Brits racing to bag a bargain. Shopping page views jumped 26% WoW, with Coupons & Discounts searches soaring 3.4x as shoppers hunted for the best offers across the e-commerce giant. Sales & Promotions content enjoyed a savvy 23% uplift, while Beauty and Personal Care categories saw impressive rises of 28% and 46% respectively, as Brits stocked up on their favourite products.
Shopping growth has also been driven by the LottoMillions, as a £3.8m jackpot drew the attention of game players over the weekend, boosting Lottery & Scratchcards by 2.6x.
Elsewhere, speculation around the Autumn Budget continues as Brits brace for potential changes to tax law, pushing Personal Investing and Financial Assistance up 72% and 38% respectively.
Seasonal Events
Literary season is in full swing, and with the Cheltenham Literature Festival taking place this week, engagement continues to soar. Books & Literature page views are up 26% as novel enthusiasts dive into the year’s best reads, while Festival content has climbed 29%.
Home & Garden interest is blooming, with engagement up 18% as Brits begin decorating for the autumn season and upcoming Halloween. Interior Decorating content has surged 45%, while Party Supplies & Decorations are up 29% as households embrace the festive spirit. Gardening has also seen a healthy 46% uplift, as Brits prepare to ‘winterise’ their homes and outdoor spaces.
With October half term fast approaching, parents are preparing for a week without school. Early Childhood Education content has soared 88%, while Family & Relationships is up 10%, driven by an 18% uplift in Parenting content. Outdoor Activities have surged 37%, and Workshops & Classes are up 2.4× as parents seek creative ways to keep their children entertained over the holidays.
Television has had a big week as Strictly Come Dancing continues and Celebrity Traitors kicks off, boosting the category by 9%. Special Interest TV has surged 2.2x and Music TV 4.1x.
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