Apple’s annual Wanderlust event, hosted from its headquarters in Cupertino, California, often attracts huge global attention among tech fans.

Featuring the launch of a swathe of new, beautifully designed, Apple devices, the event is guaranteed to increase reader engagement with our Tech & Computing content – and last week was no different with double-digit growth for the category.

Apple’s Wanderlust drives Tech engagement

• +85% growth: Last week’s Apple iPhone 15 launch grew engagement with the Smartphone topic within our Tech & Computing category by +85%. Confirmation the device would replace Apple’s lightning connector for USB-C drove +22% growth vs. last year’s iPhone 14 launch event.

• 5.3x higher: The tech leader also unveiled two new smartwatches, the Apple Watch Series 9 and Apple Watch Ultra 2 – the company’s first carbon-neutral products. Engagement with our Wearables content increased significantly with page views 5.3x higher week on week.

• Looking ahead: Interest in new tech will continue to grow into Q4. Last year, 37% of Consumer Electronics engagement took place in Q4 to make it 2023’s biggest quarter. That growth is driven by mega-sales, festive gifting and the new tech switch on at Christmas.

Take Action

• Last year, engagement with our Consumer Electronics content grew by +41% in Q4, as our audience of 30m tech fans read about the best tech deals in November’s mega sales and Christmas gifting ideas. Reach these audiences more effectively using our bespoke tech, Black Friday and Christmas audience segments.

About Reading the Nation

Reading the Nation will connect you to our broadcast-scale audience – who we see across the Ozone platform in their millions day-in-day-out – to unearth insights into their habits and behaviours when topics start to trend or big stories break.

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