The Rugby World Cup kicked off at the weekend and continues to the end of October. We’ve already seen significant growth with content related to the seven-week tournament and will see more.

Whatever the sporting discipline, interest in major tournaments – from the US Open and the World Athletics Championships to the men’s Cricket World Cup – boosts engagement with our sport content.

Sport topics boosted by major tournaments

• +59% growth: The Rugby World Cup kicked off in France at the weekend to drive +59% engagement growth with our Rugby content. Last week, 7.4m page views for the sport was the highest total of the year and 2.4x higher than the 2023 weekly average.

• 2.5x higher: A maiden victory for US teen Coco Gauff and a record equally 24th grand slam title win for Novak Djokovic concluded the US Open at the weekend. Across the tournament, engagement with our Tennis content was 2.5x higher than the prior three weeks.

• 4.1x higher: The 2023 World Athletics Championships took place from 19 to 27 August to grow engagement with our Athletics content. Page views were 4.1x higher during the meet vs. the week before. Engagement will grow significantly during next year’s Olympics.

• +239% growth: In the past two weeks, engagement with our Cricket content has more than tripled on interest in the England vs. New Zealand one day international series. Expect further growth when the men’s Cricket World Cup begins in early October.

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• From the fair-weather to the die-hard fan, reach our Sport audience of 34m online readers across our broad publisher mix as they engage with expert coverage during sport’s biggest events.

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