This week saw a range of cultural and entertainment moments driving audience engagement. The Eurovision Song Contest delivered a major spike in TV and Music & Audio as viewers tuned in across Europe. Meanwhile, the FA Cup Final boosted demand in Sports, especially among younger audiences. Over in France, the Cannes Film Festival drew attention to Cinema & Events content.
Topical News
Austria stole the show at the 69th Eurovision Song Contest, taking home the trophy and sending Television page views soaring by +45%, with Music TV seeing a staggering 24x growth as millions tuned in to watch the final. But Eurovisions influence didn’t stop at the screen – Music & Audio also saw a harmonic +43% boost, with a 35x uplift for World/International Music.
Elsewhere, exam season is in full swing, driving a +31% spike in Education engagement and an 11x surge in Standardised Testing page views as students hit the books for GCSEs and A-Levels.
News of changes to the state pension age sparked a +20% rise in Personal Finance, with engagement in subtopic Financial Assistance up by +35% and Retirement content in Careers climbing +39%.
Seasonal News
The weekend’s FA Cup finals delivered a historic win for Crystal Palace as they lifted the trophy for the first time, while Chelsea triumphed over Manchester United in a thrilling Women’s final. Football page views shot up by +21%, while Sport TV saw a +53% boost as fans tuned in to catch every goal.
Excitement for this week’s Chelsea Flower Show is in full bloom, with readers flocking to Home & Garden content like bees to blossoms. The category’s seen a +25% uplift, while Gardening page views have flourished with a +39% growth spurt.
The Cannes Film Festival has returned for its 78th year, driving interest with Cinema & Events +24% as readers tune in for the debut some of 2025’s next top films.
In other film news, Mission Impossible: The Final Reckoning is hitting cinemas this week, sparking a +17% surge in interest across Action & Adventure.
