Last week’s storm of Black Friday sales savings drove online readers to Shopping category content across our premium publisher platform, boosting weekly engagement to a new high. Weekly page views surged to nearly 15m, up more than +25% week-on-week, pushing November’s total to 50m, a +19% increase on last year.
Topical News
Last week, interest in seasonal telly favourites dialled up reader engagement with Television content. Overall page views for the category increased by +15% week on week as the autumn/winter schedule’s three biggest programmes dominated – I’m a Celeb on ITV, the The Great British Bake Off final on Channel 4 and the BBC’s weekend ratings winner, Strictly Come Dancing. In other telly news, allegations of inappropriate behaviour against MasterChef presenter Gregg Wallace left a bad taste. Making a bad situation worse, Wallace then indefensibly defended himself by blaming ‘middle class women of a certain age’.
Elsewhere, the cinematic releases of the musical Wicked and family favourite Moana 2 boosted page views for Movies content. November’s huge film releases increased category page views by 2.5x on the prior month.
Seasonal Events
After a three-week barrage of deals, offers and discounts from brands, Black Friday last week drove Shopping page views to growth of more than a quarter. Topics within the category driving record weekly engagement included Sales & Promotions (+37%), Children’s Games & Toys (+26%), Gifting (+15%) and Christmas Shopping (+11%).
Elsewhere, with clothing brands among the discounters and Christmas party season upon us, Style & Fashion page views grew +5% week on week driven by the Men’s Fashion and Women’s Fashion topics, which increased by +13% and +8% respectively.
Q4 PMP packages
This season’s PMP packages bring brands everything they need for speedy activation. With the first of the season’s sales over, attention turns to party fashions, festive feasting and tech gifts, all covered in our Q4 PMP packages.
