Brits went mad for it last week as the UK heatwave, a smorgasbord of sporting events and the most hotly anticipated rock reunion in recent history sent content engagement soaring.
Topical News
The Gallagher brothers, Noel and Liam, reunited on stage for the first time in 16 years as Oasis kicked off their epic 40+ date world tour at Cardiff’s Principality Stadium last weekend. Music & Audio content engagement grew by +8% – impressive given it followed Glastonbury – with Rock Concerts page views 7.8x higher. It’s estimated the 1.4m fans attending the UK tour will collectively spend over £1bn, or more than £766 per person.
Personal Finance content category engagement grew by more than a third last week as Prime Minister Keir Starmer and Rachel Reeves, the Chancellor of the Exchequer, faced a major parliamentary rebellion against their welfare plans, forcing a dramatic policy climbdown on disability benefits. As such, Government Support & Welfare page views increased by +64%.
Elsewhere, government proposals to reform the cash ISA allowance for savers, reducing the £20,000 cap on the amount that can be shielded from tax to as little as £4,000, boosted interest in Saving, with page views for the content doubling week-on-week. Taxes page views also rose +33%.
Seasonal Events
Last week’s festival of summer sport kicked off a record week of sports engagement on our Audience Connection Platform. Nearly 120m Sport page views, up +38% week-on-week, were boosted by intense fan furore around the Women’s Euros, Wimbledon, the British Grand Prix and England’s international test match against India. Fuelling that growth were page view increases for Tennis (5.2x), Football (+26%), Formula 1 (+21%) and Cricket (+15%). Sporting Events page views, from Events & Attractions, increased by +89%.
The second UK heatwave of 2025 fanned consumer interest in advice about ways for them – and their pets – to keep cool. As such, engagement with Pets increased by more than half, while Home & Garden category content rose by +13%, driven by +60% page view growth for the Home Appliances topic, with information about the best fans and air conditioning units highly sought after.
With the temperature rising, Brits are also seeking out seasonal recipe recommendations and on-trend drinks. As such, Food & Drink page views rose by +11% last week, fuelled by interest in Wine (+47%), Beer (+15%) and Cooking (+7%).
