We are very excited to announce British Airways and MG OMD as the latest winners of our new monthly accolades, The Power of Premium Awards.
British Airways and MG OMD for their USA brand campaign, booked to utilise our Premium World service. This collaboration delivered a first successful North American campaign, running Premium Web Video across our UK premium publisher platform and local partner publishers in the USA.
Targeting key audiences and contexts around travel and business, video formats – including pre-roll and in-banner videos – ran across Ozone domains in the UK as well as a hand-selected US domestic premium publishers, including MSN, The Washington Post and The Atlantic. In the US, the campaign also targeted online users in two local designated market areas – New York and Los Angeles.
The campaign delivered brilliant results in each market area with the video formats used both comfortably exceeding expected VTR and benchmarks. The campaign also drove a positive increase in brand lift in New York and LA, which was a key objective.
The Power of Premium Awards are independently judged by leaders from across Ozone’s agency partners. Commenting on the winning campaign, they said:
Stephen Lee, Account Director at Mindshare: “The USA brand campaign really stood out from a ‘Premium’ idea, approach and outcome. The inclusion of US local premium publisher sites, as well as Ozone’s UK publisher, really enhanced this campaign.”
Nicola Martin-Smith, Group Investment Director at Zenith: “I really like how this campaign managed to leverage the Premium Web in the US and deliver some really strong results for the client.”
Abi Dempsy, Digital Client Services Lead at AKA: “The British Airways team innovatively utilised Ozone’s product advancements to their advantage, in a smart and targeted way that worked well for their client.”
Congratulations to British Airways and MG OMD and thank you Stephen, Nicola and Abi for judging this time around. Campaigns for bet365 through Republic of Media and E.ON from Total Media Group were highly commended in this month’s awards.
About the awards
These new accolades have been created to recognise great work in delivering campaigns across the Premium Web, those online places where people come to be informed and entertained and that are at the heart of Ozone’s audience platform. Eligible campaigns are nominated by the Ozone team, and shortlisted based on standout ideas, approaches, creative or outcomes, or a combination of these.
