British history was made over the weekend at the Coronation of King Charles and Queen Camilla, which dominated the news agenda. Among the many crowning moments – from Penny Mordaunt’s massive sword and Prince Louis’ jazz hands to the Big Lunch and the Coronation concert’s incredible drone display – the Chazzle Dazzle proved to be a dizzying display of pomp, ceremony and national celebration that drove engagement with multiple content categories across Ozone.

Brits celebrate Charles and Camilla’s big day

• 125.7m News & Politics page views in the last week: News & Politics is our biggest category by total annual engagement and last week was the third highest week on record. Page views last week were +13% higher than the four-week average. The Heads of State topic was a key driver with +3x higher engagement.

• 85.2m Pop Culture page views in the last week: Pop Culture – our third biggest category by total annual engagement – also saw terrific growth with interest in the Coronation. Engagement was +25% higher last week than the four-week average, with the Celebrity Families topic among the key drivers.

• +40% higher Events & Attractions and Music & Audio page views: Two other categories related to the Coronation – Events & Attractions and Music & Audio – both saw +40% higher engagement last week than the four-week average. The Concerts topic was a key driver of growth, with page views 3x higher last week.

Take Action

• Big events – from annual fixtures or historic occasions to show stopping parties – capture the attention of our premium publishers and highly engaged nationwide audience. Use our content trends data to plan around the content that typically grows the most to increase campaign relevancy and broaden reach and frequency.

About Reading the Nation

Reading the Nation will connect you to our broadcast-scale audience – who we see across the Ozone platform in their millions day-in-day-out – to unearth insights into their habits and behaviours when topics start to trend or big stories break.

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