Events and Attractions lit up the week as the Bank Holiday weekend brought Reading and Leeds Festival, Notting Hill Carnival and late-summer barbecues to the forefront, fuelling spikes across Music, Food & Drink and Style. Property surged on rumours of a new high-value home tax, while Shopping buzzed after a record-breaking Euromillions win sent Lottery soaring. Education also stayed centre stage as GCSE Results Day gripped students and parents ahead of the new school year.
Topical News
Property has shot up 26% WoW following the rumour that Rachel Reeves may implement the taxing of high value homes to help fill a ‘black hole’ in government financing. This has surged Property Buying & Selling by 69%. The Personal Finance category has also driven up 21% as a result, with subcategories Personal Debt and Personal Taxes uplifting 25% and 51% respectively as Brits read up on the impact these changes to tax law may have on them.
Meanwhile, Shopping enjoyed a powerful 25% lift after a lucky winner bagged a record breaking £210m Euromillions Jackpot. Lottery & Scratchcards have surged 2.2x as readers check in to see who the lucky winner was. Ecommerce has also shot up 71% as readers collect essentials for back to school and the start of Autumn.
Over in Film, Sir Ian McKellen has confirmed which characters will be returning for the eagerly awaited new Lord of the Rings film, The Search for Gollum. The news has sent fans into a frenzy, with excitement around the latest instalment in the franchise driving an 8% lift in the Film category engagement, while Action & Adventure Films leapt an impressive 89%.
Seasonal Events
It’s been a big week for Events & Attractions, up 11% WoW. The Late August Bank Holiday boosted Bank Holidays by 5.8x as readers caught up on all the events and activities taking place over the long weekend. Alcoholic Beverages (Food & Drink) bubbled up 20% and BBQ & Grilling fired up 2.1x as Brits looked to celebrate the unofficial end of summer.
Festival content surged 2.4x as the iconic Reading and Leeds Festival took place over the long weekend. Music & Audio category saw a harmonious 6% uplift as readers tuned in to the weekends acts, with Soft Rock skyrocketing 4.3x and Adult Contemporary Music boosting 3.2x. Notting Hill Carnival, Europe’s largest street party, also added to the momentum, driving Concert & Music Event page hits up by 12%. Coincidingly, Body Art (Style and Fashion) shot up 3.9x as festival goers looked for ways to spruce up their style.
GCSE results day on Thursday saw Educational Assessment page views rise by 87% as parents and students celebrated their results and sought out key information about the day. Meanwhile, parents are gearing up for the start of the new school year next week, with Early Childhood Education soaring 7.2x.
Looking ahead with Ozone’s Audiences
Reach audiences beyond the runway with Ozone Style & Fashion. Tap into Ozone’s Style & Fashion editorial to engage highly active fashion enthusiasts during the peak of the Fashion Week period.
With intense coverage of runway shows, street style, and designer collaborations, brands have the perfect opportunity to broadcast their message far and wide. Partner with Ozone to connect with a highly motivated, inspiration seeking audiences.
Key Dates:
- New York Fashion Week: September 11-16+14%, Fashion PV growth vs H2 average
- London Fashion Week: September 18-22 , +9% Fashion PV growth vs H2 average
- Milan Fashion Week: September 23-29, +11% Fashion PV growth vs H2 average
