Last week, a huge global technology failure – one of the largest ever – caused major disruption. Terminating take-offs, halting health services and paralysing payment systems, the major malfunction was caused by US cybersecurity firm CrowdStrike, and crashed devices using Microsoft’s Windows operating system.

Topical News

There’s nothing like a global IT outage to boost reader engagement with Tech & Computing content, as 28.6m page views grew +13% last week. Up until Friday, the name CrowdStrike wouldn’t have meant much to most, but when a software update by the US cybersecurity firm toppled devices running Microsoft Windows globally, CrowdStrike became a household name.
With the bug grounding planes before what was expected to be one of 2024’s busiest weekends of flights out of the UK, reader engagement with Travel content grew +5%, with +50% growth for Air Travel page views.
Finally, President Biden’s decision to step down from re-election doubled Presidential Elections page views.

Xander Schauffele’s and Tadej Pogacar’s respective Open Championship and Tour de France wins boosted Golf and Cycling page views by 2.2x and +11% last week. England’s second victory in a three-test series against the West Indies batted Cricket to +19% growth. And Olympics Sport page views grew 3.2x with the Paris Games set for lift off.

As we saw last week, we’re expecting reader engagement with our publishers’ Sport content to continue to grow when the Paris Games begins. We have identified an estimated audience of almost 15m Olympic fans, who you can easily reach through a very special Olympic PMP package. View the package here and go for gold with Ozone this summer.