Storm Floris swept across the UK this week, disrupting summer routines and dampening the Fringe Festival’s opening days, though enthusiasm for Comedy and Drama held firm. Automotive interest picked up pace as Brits readied for September renewals. Meanwhile, the Lionesses’ Euros victory continued to ripple through Football and Sport TV, keeping fans glued to highlight reels and interviews.
Topical News
After weeks of heat, Brits are bracing themselves for Storm Floris. Severe weather warnings are being issued around parts of the UK, boosting Weather page views by an electrifying 76%.
In other news, Events & Attractions has seen a 13% uplift this week. Ozzy Osbourne’s funeral in Birmingham drew thousands who came to pay their respects to the late singer. As a result, subtopic Funerals is up 4.3x. Meanwhile, Classic Hits (Music & Audio) saw a 2.9x increase as online users reflected on Ozzy’s’ legacy. Elsewhere, celebrations for the Lionesses Euros win continued into this week, surging Sporting Events by 18%.
Over in Shopping, which is up 9% WoW, excitement is building for the Euromillions jackpot, which is standing at an eye watering £157M. Category subtopic Lottery & Scratchcards has seen a 51% uplift as a result as Brits dream up how they would spend the jackpot.
Automotive page views have driven up 7% as the registration renewal date in September fast approaches. Buying & Selling content increased 50% WoW. In other news, Auto Industry engagement rose 44%, fueled by further compensation developments related to the UK car finance scandal.
Seasonal Events
The Lionesses’ emphatic Euros 2025 win is still sending waves. Television interest is up 10%, driven by Sport TV which has jumped 23% as highlights, interviews and behind-the-scenes clips spark interest. Meanwhile, Football saw a further 12% boost off the back of last week’s open-top bus parade through London.
Airport chaos unfolded across the UK last week, putting many holiday goers on pause following flight delays and cancellations. Airports and Air Travel were up 2x and 31% respectively as UK holidaymakers caught up on how this could impact them.
In other school holiday news, Children’s’ Food (Family & Relationships) has skyrocketed a staggering 7.9x as parents read up on ways to keep their children healthy and happy over the long summer break.
Meanwhile, Edinburgh Fringe Festival is in full swing, and the buzz is undeniable. Festival page views have climbed by 8%, with interest in Comedy Events surging 11% as anticipation reaches its peak. Related categories are also enjoying a boost, with Design up 73% and Drama up 68%. However, the eagerly awaited festival isn’t exempt from Storm Floris’s chaos, with many of the planned events being cancelled. Despite the rocky start, enthusiasm remains high as audiences and artists alike navigate the stormy kickoff.
Looking Ahead with Ozone’s Audiences
Drive engagement for 18m Car lovers with Ozone’s Automotive segments. Leverage our Audience Connection Platform to connect with engaged car loving audiences during key activation periods from August–September.
With the upcoming Autumn Budget expected to introduce EV incentives, VED reforms and ULEZ-related support, now is the time to charge up your messaging within these market-driving changes to reach motivated car buyers and enthusiasts.
Key diary dates:
- New car registration: Begins September 1st, and is expected to drive around +104% page growth views
- Autumn Budget: October last year saw a 45% surge in Automotive page views.
- GoodWood Revival: 12-14th September
