The weekend’s awards doubleheader, featuring the BRITs and the Oscars showcasing top performances in music and film – including chief Brat Charli XCX – drove reader engagement across multiple content categories on Ozone’s premium audience platform.
Topical News
Last Friday’s White House meeting between US President Donald Trump and Ukraine’s wartime leader Volodymyr Zelenskyy erupted into a heated argument, straining relations between the allied nations. Cue an international scramble by UK and European leaders to propose a measured, unified solution. As a result, page views for Heads of State content, from News & Politics, surged 3.1x.
Preparations for today’s secondary school offer day drove Education engagement to growth of a third last week.
In other news, World Darts Champion Luke Littler claimed the UK Open title, known as the FA Cup of darts, over the weekend, boosting engagement with the sport up +81%.
Seasonal Events
The holy month of Ramadan began last Friday to more than double page views for Religious Events content from Events & Attractions, with the category also rising by +7%.
Awards season in the entertainment industry continued last week, with the BRIT Awards driving a +55% week-on-week growth in Music & Audio. The Oscars followed, boosting Movies page views by +15%. Related topics saw gains too, with Awards Shows up 3.1x and Celebrity Style rising +13%.
Sticking with style, Milan Fashion Week boosted Style & Fashion page views up +5% week on week. Interest in the Designer Clothing (3.8x), High Fashion (+78%) and Luxury Goods (+24%) topics drove further growth for the category following London Fashion Week.
