Last week, the dramatic conclusions of EURO 2024 and the Wimbledon Championships drove massive reader engagement with Sport content for our premium publishers. Across the Premium Web, a record 106m Sport page views grew by +11% week on week.

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Last week, reader engagement with Sport content across our premium publisher platform grew +11% to a record 106m page views, as two of the 2024 summer of sport’s biggest events came to dramatic conclusions. here
First, Barbora Krejcikova and Carlos Alcaraz won the respective women’s and men’s championships at Wimbledon. Then, Spain defeated England at the final of EURO 2024 to claim the tournament title. Tennis and Football page views increased by +13% and +15% respectively as a result. There was also a notable +72% increase in Golf page views ahead of this week’s Open Championship at the Royal Troon Golf Club in Scotland.
Elsewhere, 4x higher Sport TV page views drove Television content to engagement growth of more than a quarter.

School’s almost out but last week the publication of the Key Stage 2 Standard Assessment Tests for primary school children drove Education page views to +85% growth.
With the school summer break closing in, Travel grew by +18% to almost 43m page views.

This year’s fabulous summer of sport continues later this month when the Paris Olympics begins. We’re expecting reader engagement with our publishers’ Sport content to continue to grow significantly and have identified an estimated audience of almost 15m Olympic fans, who you can easily reach through a very special Olympic PMP package. Read more about the package at ozoneproject.com/olympics or contact [email protected] to go for gold with Ozone.