The Glastonbury Festival returned last week to light up engagement with our Music & Audio content like the Arcadia stage’s giant fire-breathing techno spider.

From Alex Turner’s high kicks and epic guitar soloing from Slash to Lizzo’s ebullient, all conquering Pyramid Stage performance and Sir Elton John’s crowd pleasing finale, it had it all.

Music, arts and culture are huge topics of interest among our national audience of online readers.

Glastonbury interest sees engagement rocket

• +180% page views growth: Huge interest in Glastonbury spun up a record week for our Music & Audio category with 25.3m up +180%. This year’s festival, which featured a surprise performance by the Foo Fighters and Sir Elton John’s final ever UK show, drove +70% year-on-year growth.

• 4.4 times higher daily page views: Almost 60% of Music & Audio engagement last week took place across the weekend when daily page views were 4.4x higher than the 2023 average. Sunday was the highest day for page views with 8.9m on the day Sir Elton closed the festival up +44% on the day before.

• Looking ahead: Glastonbury’s over but festival season continues. August and Edinburgh Fringe typically grows PVs for our Comedy Events (+181%), Festivals (+56%) and Theatre (+27%) content, while the week Reading and Leeds takes place is set to grow Music & Audio by 50%.

Take Action

• As well as a greater level of interest in other arts-type content, our Music & Audio audience indexes highly with our Events & Attractions category as they seek out the next best festivals, concerts or gigs to attend in real life. Target both audiences  behaviourally to reach almost 30m readers.

About Reading the Nation

Reading the Nation will connect you to our broadcast-scale audience – who we see across the Ozone platform in their millions day-in-day-out – to unearth insights into their habits and behaviours when topics start to trend or big stories break.

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