Glastonbury lit up the weekend, driving a surge across Events & Attractions and boosting Music & Audio engagement as fans tuned in both on-site and on-screen. Meanwhile, Jeff Bezos’ lavish Venice wedding sent Weddings page views soaring as readers soaked in the A-list glamour. And with heatwave warnings sweeping popular destinations, Travel interest rose as Brits prepped for their sun-soaked getaways.
Topical News
Events & Attractions page views were up 51%, and it wasn’t just Glastonbury fans driving the spike. Jeff Bezos’ divisive wedding in Venice sparked a surge in Weddings page views, which soared 3.9x as online readers took a glimpse into the billionaire’s lavish celebration. Meanwhile, Women’s Formal Wear experienced an extraordinary 8.7x uplift, as celebrity guests turned heads in their finest attire.
Healthy Living skyrocketed 47% as weight loss jabs Ozempic and Monjouro once again stole headlines, with Weight Loss boosted by 2.4x. Similarly, Healthy Eating & Cooking has also increase 37% as readers get ready for their summer holidays.
Meanwhile, Travel interest rose by 17%, with Travel Locations page views climbing 31%, as heatwave warnings were issued across popular travel destinations.
Personal Finance page views increased 13%, driven by uncertainty around Prime Minister Keir Starmer’s proposed benefits cuts, which encouraged a 79% uplift in Government Support & Welfare page views.
Seasonal Events
Glastonbury took centre stage at the weekend as music lovers celebrated the UK’s biggest festival of the year. Events & Attractions saw a 51% uplift, with Festivals page views skyrocketing 5.7x and Concert & Music Events up 4.6x, as Brits tuned into the energy of the weekend.
Music TV page views also rose 42% as fans who couldn’t make it to the fields tuned in from the comfort of their homes, soaking up the Glastonbury magic on screen.
Music & Audio page views increased a harmonious 2.2x, with Contemporary Hits Pop/Top 40 boosted by 2.8x, Classic Rock by 2.7x, Rock Music by 2.5x and Alternative Rock by 2.3x as festival fans followed headline acts like The 1975, Rod Stewart and Olivia Rodriguez.
On a similar note, Pop Culture saw a 10% uplift, with Celebrity Style up 2.1x as Brits kept up-to-date with what their fave celebs were wearing on the iconic weekend.
Even Hobbies & Interests felt the beat – up 17% – with Musical Instruments boosted by 2.4x and Singing up 71%.
