The countdown to the 2026 FIFA World Cup has begun. With more teams, more games, and a unique multi-nation hosting format, this is set to be the biggest sporting event in history. For brands, it represents a massive opportunity – but also a complex challenge.
In our latest webinar, Frances Lazenby, Strategic Solutions Director, and Alex Maude, Head of Insight & Research, dive into how Ozone’s audience insights and Connected Intelligence can help brands navigate the tournament and deliver real-world outcomes.
Watch the full session below
Back of the net with unique insights
- The Front-Weighting Strategy: Why the group stages are your ultimate reach powerhouse and how to phase your budget to capture scale.
- Navigating the 24-Hour Cycle: How to solve the overnight time zone challenge by tapping into the breakfast binge – the massive morning-after spike in engagement.
- Identifying Halo Opportunities: How to reach high-intent audiences in non-sporting categories like hospitality events, home hosting and pop culture that surge during major tournaments.
- Predictive Outcomes: How to use Ozone’s Connected Intelligence to forecast conversion lifts and measure your ROI directly against your closest competitors.
Ready to hit your campaign goals?
Whether you’re looking to reach die-hard fans or the patriotic viewers who only tune in for the big moments, Ozone’s insights will help you hit your campaign goals and stay connected to your audience long after the final whistle. Watch the webinar or reach out to our team at [email protected] to find out more.
