The Ryder Cup, the fiercely contested Golf competition which is played every two years between Europe and the United States, is one of the sport’s most popular tournaments.

When it was took place in 2021, engagement with our Golf content more than doubled – as it did again last week, when a dominant Europe team defeated the USA by 16.5 points to 11.5.

Golf up more than ‘fore’ times on Ryder Cup

• 4.9x growth: Last week, victory for Europe against the USA at the 2023 Ryder Cup significantly increased engagement with Golf content across our portfolio of premium publishers. Interest was extremely high with page views a massive 4.9x higher week on week.

• 81% share: More than four fifths of Golf engagement in September took place last week, with much of that engagement concentrated over the weekend. As such a huge draw for sport fans, the Ryder Cup increased Golf’s share of total Sport page views by +363% last week.

• Looking ahead: Whatever the sport, major tournaments massively boost engagement with related content about them among our 37.5m-strong sport audience. On average this year, weekly Golf engagement has more than doubled in the week the sport’s biggest events take place.

Take Action

• The majors may be over for 2023, but they’re already a fixture in next year’s sporting calendar. We’ll, again, see engagement with our Golf content grow when these events take place, but consider activating related campaigns with engaged audiences reading about Business & Finances, Personal Finance and Politics content across Ozone.

About Reading the Nation

Reading the Nation will connect you to our broadcast-scale audience – who we see across the Ozone platform in their millions day-in-day-out – to unearth insights into their habits and behaviours when topics start to trend or big stories break.

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