This week, Rachel Reeves, the Chancellor of the Exchequer, is set to deliver the Labour government’s first budget in 14 years – a critical moment for the UK amid the ongoing cost of living crisis and an uncertain economic climate.
After weeks of speculation and clear signals from both the Chancellor and Prime Minister about the tough choices ahead, consumers and businesses are understandably anxious about the budget’s implications. From pre-budget buildup to live reporting and post-budget analysis, Ozone’s Premium Web platform publishers offer comprehensive coverage, expert commentary, and clear insights into what it all means for the UK’s economy.
Critical moments drive engagement
Reader interest in finance content on Ozone’s premium publishers has surged, reflecting the growing public demand for reliable financial information. Since the onset of the cost of living crisis in November 2021, average monthly page views for editorial content on fiscal policy have increased 2.6x. Key financial milestones see even greater spikes – up fourfold around the financial year-end in 2024 compared to 2021, and 3.5x higher following the Autumn Budget in 2023 than in 2021. More and more, Brits are turning to Ozone publishers as a trusted source of analysis and advice.
The crisis has created savvier consumers
Despite the financial strain caused by the cost of living crisis, one silver lining is that many Brits have become more attuned to changes in fiscal policy. From Liz Truss’ ill-fated mini-budget to updates from the Bank of England on interest rates, consumers are increasingly aware of how such events impact their daily lives.
This heightened awareness is reflected in growing engagement with content on Housing, Savings and Consumer Banking, especially around key financial events like the Autumn Budget, which consistently drives the highest levels of engagement. Furthermore, the surge in interest in Frugal Living articles during these times underscores the impact recent budgets have had on personal finances, particularly for those with tighter budgets.
Ozone reach 20m moderate to heavy finance users
Ozone is the go-to platform for reaching moderate and heavy finance readers. With the scale to reach a third of the UK population daily, our platform allows advertisers to achieve reach and frequency quickly and efficiently in a trusted, premium environment.
As online readers broaden their focus to a wider range of financial topics, brands can tap into Ozone’s diverse Personal Finance segments, including Mortgages, Government Welfare, Personal Investing, and insurance, as well as Business & Finance topics like Angel Investment, Markets and Currencies.
Read more about it
Our latest audience insights report dives further into how online readers react to moments like the autumn budget. Download the report below.
