One year after his dazzling debut at the World Darts Championship, teenage sensation Luke ‘The Nuke’ Littler claimed the title, taking his place as the sport’s champion. The surge in interest in Darts drove a +33% increase in overall Sport engagement last week. There was also notable growth in ‘new year, new me’ topics, including Healthy Living and Travel.
Topical News
- Teenage sporting sensation Luke ‘The Nuke’ Littler’s triumph in the final of the 2025 World Darts Championship drove a +33% increase in reader engagement with the Sport category last week. Littler’s remarkable rise to the top of the sport has revitalised interest in Darts, with page views for the sport soaring 3x higher than the previous week. In 2024, total Darts page views across the year surpassed 60m, a five-fold rise compared to the previous 12 months.
- Severe weather across the UK, combined with British consumers’ 2025 wanderlust on ‘Sunshine Saturday’ – one of the busiest holiday booking days of the year according to ABTA – led to a +25% increase in Travel page views. This surge was driven by double-digit growth for Travel Locations, particularly short-haul destinations in Europe.
Seasonal Events
- With the festive season over and the final night of 2024 celebrated, reader attention shifted to setting healthy goals for the new year. Engagement with Healthy Living content surged by +70% last week, with Fitness & Exercise and Nutrition topics more than doubling in interest, and Quitting Smoking experiencing a remarkable tenfold increase.
- The upcoming spring school term sparked a nearly 50% growth in Education page views, giving parents across the country a reason to celebrate. Meanwhile, January deadlines for UCAS and primary school applications drove a 2.5x surge in page views for the University and Primary Education topics.
