London Fashion Week wrapped up in style, with runways buzzing with fresh looks and Designer Clothing stealing the spotlight alongside sparkling jewellery and accessories. Halloween is already casting its spell as supermarkets roll out spooky snacks and decorations, boosting Party Supplies and Decorations as households prepare for ghoulish gatherings. On screen, Strictly Come Dancing returned to the floor, driving a surge in Arts & Culture as readers explored the new series. Education also spiked as Cambridge and Oxford slipped out of the UK’s top three university rankings for the first time
Topical News
The UK hosted President Donald Trump for three days last week, where he met with both Prime Minister Keir Starmer and King Charles. The King welcomed Trump to Windsor Castle for a state banquet, pushing Heads of State and Foreign Policy up by 43% and 57% respectively as Brits read up on what topics may have led their discussions.
Video Gaming has seen a 40% boost this week, driven by the excitement gathering around EA Sports 2026, which releases on consoles this week. Simulation Video Games have surged a massive 14.1x as a result.
Elsewhere, Gatwick airport has revealed that planning permissions for a second runway have been approved by the Transport Secretary. This news has seen Air Travel soar 39% and Airports 38% as readers catch up on what these changes could mean.
Meanwhile, the Automotive category is up 13% WoW, largely influenced by the recent cyber attacks on Jaguar Land Rover. The impact of the attacks have caused major supply chain issues set to cost the company millions. Auto Parts has surged 2.8x as factory production grinds to a halt.
Cambridge and Oxford have, for the first time, fallen out of the country’s top three university rankings, fuelling a 15% WoW spike in Education as readers react to the surprising revelation in The Guardian’s Good University Guide.
Seasonal Events
London Fashion Week enters its final day today, with runways brimming with fresh styles. Designer Clothing has dominated both the catwalks and the headlines, with related page views soaring an elegant 7.8x WoW. Women’s Jewellery & Watches have also sparkled, rising 3.5x, while Women’s Accessories climbed 86%. Meanwhile, Celebrity Style is up 21% as readers look to what their favourite models brought to the runway
Elsewhere, the Jewish New Year, Rosh Hashanah, runs from today through Wednesday, lifting Religion & Spirituality by 84% and Religious Events by 27% The celebration includes symbolic meals, driving a 6% WoW boost in the Food & Drink category. Within this, Desserts & Baking as well as Cooking are both up 20%, as celebrators seek out recipes to mark the occasion.
And as one celebration unfolds, another is already stirring. With Halloween just around the corner, grocery stores are unveiling their seasonal ranges, further contributing to Food & Drink’s frightful boost as Brits hunt for the best spooky snacks. The Party Supplies and Decorations category is also casting its spell, climbing 2.1x as households gear up for their ghoulish gatherings.
Finally, Brits rejoice as a new season of Strictly Come Dancing takes to the floor, with Fine Art stepping up 40% WoW. Within this, subcategory Ballet has pirouetted 7.6x higher WoW, while Dance has leapt 2.8x with readers exploring the new series.
Looking ahead with Ozone’s audiences
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Key Dates:
- Halloween – October 31st: +57% week on week Page View growth
- Christmas build up – December: +50% Groceries PV growth vs annual average
- New Years Eve – December: 4.9x Party Supplies PVs vs monthly average
