A record number of runners gave it their all on Sunday as the London Marathon returned to its traditional April scheduling.

With huge interest in the iconic annual feat of fitness endurance, engagement with related content categories and topics increased, including Healthy Living which raced to a record weekly high.

The iconic, globally renowned sporting occasion is as well contested as it is watched. Featuring the elites from the running world and those taking part to raise money for charity, interest in the race grows engagement with related topics across a variety of content categories as readers enjoy the action.

Marathon effort inspires healthy living

• +35% average weekly growth in Healthy Living page views: Added interest in the marathon, with climate group planning a co-ordinated protest, boosted Healthy Living page views by +98% last week. On average, the marathon grows weekly engagement with the category by more than a third.

• +195% average weekly growth in Athletics page views: Interest in the elite marathon race grows engagement with the Athletics topic in our Sport category. Typically, weekly page views for the topic almost triple to increase by +195% on average. Growth for the topic is only bigger during the Olympics.

• +245% average weekly growth in Healthy Food page views: With race day looming for the more than 48k participants the week before the marathon, there’s a notable increase in engagement with the Healthy Food topic from our Food & Drink category. On average, page views for the topic are almost 3.5 times higher.

Take Action

• The London Marathon is a truly unique sporting occasion. It’s contested by tens of thousands of participants, watched by a huge number of spectators while millions more watch it live on TV. It also has the ability to grow audience engagement with a number of content categories and topics across Ozone publishers.

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