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Car buyers eye new wheels in the build up to March (w.e January 22)

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The combination of the UK cold snap and the build up to March’s new 23 car registration plate launch drove interest in our Automotive content. More than 11m page views last week grew by +26% in the past seven days. Beyond seasonal interest in the best new cars to buy, the Auto Parts topic was a key growth driver. Topic page views more than tripled last week as Brits sought out a hack to tackle their frozen windshields.

Car buyers eye new wheels in the build up to March

  • Engagement growth last week suggests car buyers are gearing up to get in market when new cars roll off the production line in March. 11.1m Automotive page views was the highest weekly total since last August, three weeks before cars with 72 plates launched.

  • From the most affordable family runabouts and SUVs to the most desirable saloon cars and hot hatchbacks, car buyers turn to our content to research the best Auto Body Styles. Topic page views last week, at 2.2m, increased by +15% week on week.

  • With sustainability still a key focus for many potential car buyers, the Electric Vehicle topic within Auto Types is a top area of focus. Page views have remained consistently high since the turn of the year when engagement with the topic more than doubled.

Take Action

  • We see significant Automotive interest growth in the build up to the new car registration plate launches in March and September. Last year, the first and third quarters were our biggest for Automotive engagement, with total page views at 111m and 120m respectively.

About Reading the Nation

Reading the Nation will connect you to our broadcast-scale audience - who we see across the Ozone platform in their millions day-in-day-out - to unearth insights into their habits and behaviours when topics start to trend or big stories break.

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