The 2024 summer of sport powered on last week as the Paris Olympic Games began. Not even travel saboteurs could derail huge online reader interest in the Games. From the opening ceremony flotilla to Yasmin Harper and Scarlett Mew Jensen’s first medal win for Team GB, Olympic Sport page views were 12x higher week on week.
Topical News
- Video game and superhero films fans were treated to a trio of releases and reveals last week, boosting reader engagement with Video Gaming and Movies, with page views for the two categories up +28% and 24% respectively. Bethesda Game Studios’ DLC launch of Fallout: London, the cinematic release of Deadpool & Wolverine and Robert Downey Jr’s surprise casting as Dr Doom in the upcoming Avengers movies all drove reader interest.
- Elsewhere, growth of more than a fifth for Home & Garden, a +9% rise for Personal Finance and a +4% increase for Business & Finance were boosted on hopes by lenders and borrowers that the Bank of England will cut interest rates for the first time since 2020 this week.
Summer of sport 2024
- Despite the best efforts of rail saboteurs, the Paris Olympic Games got off to a fabulous start last week. As a result, more than 20m Olympic Sport page views were 12x higher week on week and accounted for more than a fifth of total Sport engagement. Weekly page views are already more than double the average seen across the Tokyo Olympics in 2021.
- Some of the disciplines driving engagement growth include:
- Diving page views increased by 25x
- Equine Sport page views grew 9x
- Swimming page views more than quadrupled
- Canoeing page views more than doubled
Olympic PMP package
- As we saw last week, reader engagement with our publishers’ Sport content will continue to grow as the Paris Games unfolds. We have identified an estimated audience of almost 15m Olympic fans, who you can easily reach through a very special Olympic PMP package. View the package here and go for gold with Ozone this summer.
