Ozone, the digital advertising platform built for brands by the UK’s leading publishers, announced today the addition of Newsweek’s high-impact audiences to its existing publisher network.
Ozone offers a transparent and efficient solution for brands seeking to connect with scaled, engaged audiences across the premium web by way of its consolidated premium publisher inventory and data. Through Newsweek’s highly coveted audiences, advertisers can attract valuable readers like Policy Makers, C-suite Executives, Enterprise Businesses, and other professionals via Ozone’s platform.
For more than ninety years, Newsweek has created an engaged audience through its commitment to fair, independent, and transparent journalism. Newsweek’s expertise across six key verticals – Health, Finance, Workplaces, Sustainability, Cities and Mobility – enhances the reach of Ozone’s existing publisher network, further strengthening its commitment to trusted and brand-safe environments.
Ozone’s audience platform reaches 17.4m individuals daily, according to the latest PAMCo data released in September 2024.
The agreement announced today is the latest in a long line of Ozone’s publisher signings, which in 2024 saw Mediahuis Ireland, Netmums, and the UK audiences of global publisher Dow Jones join the alliance. In November, Ozone also collaborated with Ipsos iris to validate its audiences. Today’s announcement follows the publication of ‘The Premium Web Methodology’ in June, conducted by PwC, which demonstrated Ozone’s commitment to privacy protections and audience addressability.
“We are delighted to be introducing Newsweek’s hugely valuable audiences into our platform, bolstering our scaled reach of the country’s most influential consumers,” said Dipti Patel, Publisher Development Director, Ozone. “As one of the most recognised publishing brands in the world, Newsweek is a great example of the types of online destination site that allows Ozone campaigns to deliver so well for advertisers. We’re excited to complement Newsweek’s direct sales offering with the impact of our audience platform.”
“Working with Ozone brings Newsweek’s influential and engaged audiences to their premium platform. At Newsweek, we pride ourselves on delivering trusted journalism that resonates with decision-makers and leaders across industries,” said Amit Shah, Executive Vice President of Newsweek. “Ozone allows us to expand our reach and provide advertisers with even greater opportunities to connect with our high-value readers in a privacy-first, impactful way.”
