We are delighted to have ‘done another double’ this week with award wins at The Drum’s Online Media Awards and the AOP’s Digital Publishing Awards.
Ozone has been named Commercial Team of the Year at The Drum’s Online Media Awards, while at the same time being highly commended for Best Technical Innovation for Ozone Smart Bidstream. This proprietary publisher technology – designed to help publishers maximise the value of their digital assets and audience addressability, while reducing data leakage – also picked up the Digital Publishing Innovation award at the AOP’s Digital Publishing Awards the following evening.
Announcing our win at The Drum Online Media Awards, Chris Sutcliffe, senior reporter, said, “Ozone is the digital powerhouse for advertisers and publishers and it’s been smashing every single one of its targets, really proving that advertising is playing a key role in powering journalism.
On hearing about this win, Craig Tuck, Ozone’s CRO, said, “We’re once again humbled to have received this industry recognition for the incredible hard work that our customer-facing teams put in to ensuring brands, agencies and publishers thrive across the premium web. Massive thanks to The Drum, all of the judges, and of course, all of our partners without whom we could not do what we do.” An extract from the award paper is shown below.
The past year has been a game changing year for Team Ozone. We saw our ad revenue growth outperform the market by 8x, our brand count was up +48%, we grew our publisher contracts by +75% and we focused our efforts on keeping our customers very happy. Underpinning this growth is a very clear proposition – to be Simply Premium. This means making it really easy for both advertisers and publishers to succeed in the premium web. We innovated in collaboration, working with our partners to create products, tools and services that helped their businesses perform better. We built huge value through our insights, using our unique cross-publisher data view to inspire planning and deliver benchmark-beating campaign performance. As we’ve grown, so too has our responsibility to both society and the planet. We’ve invested heavily in building a sustainable framework to help diverse community publishers thrive, while at the same time lowering our platform’s carbon emissions by more than 50% during a time of huge business growth.
The evening after The Drum Awards, we donned our finest black tie in the sweltering heat to attend the AOP’s Digital Publishing Awards at Old Billingsgate. Among some of the biggest names in publishing, we were delighted to be awarded the Best Digital Publishing Innovation award for our proprietary publisher technology, Ozone Smart Bidstream. The impact of this was best summed up by the judges who said, “Ozone impressed the jury with their continued focus on incremental innovation and by this responsible response to increasing industry expectations that we all need to work towards a more sustainable digital publishing industry”.
Danny Spears, COO at Ozone, said, “It’s wonderful to see this unique product be recognised for the impact it’s having in creating more value for publishers’ digital assets, increasing audience addressability, while also preventing data leakage. As always, a massive thanks to our publisher partners who have adopted Ozone Smart Bidstream and helped us to continually refine its capabilities”. An extract from the award paper is shown below.
Ozone Smart Bidstream is a game changing innovation proven to help publishers generate up to 70% more revenue from existing open marketplace (OMP) advertising connections – all through an easy integration with their current setups.
Where adtech solutions create and extract publisher value, this unique publisher-built technology – designed with our partners – helps publishers create and retain value within their ecosystems by increasing match-rates and optimising presentation of product to buyers, all while mitigating against the leakage of high value user data in the programmatic auction. Ozone Smart Bidstream puts publishers fully in control of the monetisation of their digital assets.