The innovation – designed to help publishers maxmise the value of their digital assets – has received two other commendations at industry ceremonies this year.
We are delighted to announce Ozone Smart Bidstream has picked up the award for ‘Best New Product or Service – Sell Side’ at The Wires 2023 from Exchange Wire.
The win celebrates the success and adoption of Ozone’s proprietary publisher technology that has been designed to help publishers maximise the value of their digital assets and audience addressability, while reducing data leakage.
Throughout 2023, Ozone Smart Bidstream has received industry plaudits from the judges of the AOP Digital Publishing Awards – where it was awarded ‘Digital Publishing Innovation of the Year’ – and from the judges of The Drum’s Online Media Awards who awarded Ozone a High Commendation in the Best Technical Innovation category.
Following the win, Scott Switzer, Chief Technology Officer at Ozone said, “I’m super-proud of our team and the work that they’ve done, and continue to do, to bring revenue back to publishers. The success of this technology can be seen through both the results it is delivering and its adoption across Ozone’s publisher partners.”
Ozone Smart Bidstream is a game changing, technology driven innovation proven to help publishers generate up to 70% more revenue from existing open marketplace (OMP) advertising connections – all through an easy integration with their current setups.
Where adtech solutions create and extract publisher value, this unique publisher-built technology – designed with our partners – helps publishers create and retain value within their ecosystems by increasing match-rates and optimising presentation of product to buyers, all while mitigating against the leakage of high value user data in the programmatic auction. Ozone Smart Bidstream puts publishers fully in control of the monetisation of their digital assets.
