Ozone – the leading digital advertising business – has announced a major new partnership with Footballco, the world’s leading football media and culture company. This addition brings Footballco’s powerful portfolio of sports brands into Ozone’s Audience Connection Platform, strengthening its sports footprint across the UK, Europe and the U.S.
As the publisher behind category-leading titles including Goal, Spox, and Voetbalzone, Footballco reaches 720m fans across key markets. Their brands combine trusted editorial with highly active football communities, delivering an exceptionally engaged sports audience within premium, brand-safe environments.
By joining the platform, Footballco enhances Ozone’s mission to offer advertisers a transparent, brand-safe and trusted route to engaging with high-attention audiences at scale – an approach built on supporting a more sustainable future for ad-funded journalism and the publishers behind it.
Footballco joins a growing lineup of premium publishers within Ozone’s audience alliance, including Newsweek, CNN, Mediahuis Ireland, and the UK audience of Dow Jones brands, further expanding the breadth of quality environments available to advertisers.
Dipti Patel, Senior Publisher Development Director at Ozone said “We’re delighted to welcome Footballco’s influential titles to the Ozone family, especially as we enter a major year for sports. These brands play a central role in connecting football fans with trusted, culturally relevant content, and perfectly represent the premium, audience-first environments we champion. We’re excited to bring the strength of our audience platform to Footballco and help unlock new, incremental revenue opportunities across their portfolio.”
