Ozone has retained independent environment consultancy Green Element to audit the carbon footprint of our business in 2023 and support us in setting near and long term targets for emission reduction.
The process was again led by Dora Michail-Clendinnen, Ozone’s Chief Strategy Officer, who said, “Sustainability has been at the heart of Ozone since our launch in 2018. As a business designed to create a more sustainable ad-funded future for journalism and a more sustainable advertising ecosystem to deliver the outcomes brands desire, this has always been – and remains – at the heart of what we do. Our journey towards making a greater contribution to environmental sustainability started in earnest in early 2021; we conducted our first full greenhouse gas audit in 2022 and are committed to continuing our focus on this until net zero has been achieved within our business.”
The table below highlights Ozone’s 2022 carbon footprint, split by scope 1, 2 and 3 emissions. The vast majority of our emissions are scope 3.
We have committed to a 42% reduction of scope 1, 2 and 3 emissions by 2030. A programme of initiatives has already begun to identify and action these reductions. In addition, and subject to the publicly stated aims of our cloud partners, we are committing to our owned platform being carbon net zero by 2030.
We also launched our ECOzone sustainability programme in 2023, which saw us reduce carbon emissions per billion ad requests by 13% YoY, while at the same time creating two bespoke carbon measurements:
- ECOzone for Brands, launched in August 2023 and measures the carbon impact of campaigns run through our platform. Since then, we have delivered sustainability insights to customers in more than 700 PCAs.
- ECOzone for Publishers began its roll out in Q2 2024, and to date this has been adopted by 19 different publisher groups, providing them with the tools to manage their partner connections more effectively and sustainably.
We believe that we are providing unparalleled levels of visibility into carbon emissions across the digital ecosystem. But more importantly we’re doing it at no cost to our partners.
If you have any questions on any of our audit figures or sustainability goals, please do not hesitate to get in touch at [email protected].
